More cohesive feel throughout the magazine (fonts, colours, template styles set for each section). Raised article readership by introducing elements such as breakouts and pre-intro copy. Targeted design look and feel to the business minds of the trucking industry. Positive feedback from industry – quantified by an increase in sales.
Presenting New Zealand as a top-of-the-world choice for international jobseekers is the ultimate ambition of the Working In magazine team. Accordingly, my prepress role in the 160-page Working In magazine had to be of the highest international standard. The magazine was checked for image placement accuracy, file type correctness, text/image print fallout etc. The magazine [...]
400pg Product Catalogue The gargantuan 400-page Schneider Electric catalogue required strict attention to accuracy as the thousands of non-descript product photos and technical diagrams were positioned alongside the appropriate text.As the primary sales tool for Schneider Electric, the client was encouraged to reconsider the importance of solid brand and communication principles. In turn the catalogue [...]